Ahrefs vs HubSpot
Ahrefs and HubSpot are both marketing — but they differ on pricing, features, and integrations. HubSpot offers a free plan, while Ahrefs is paid-only. HubSpot has the lower entry price.
At a glance
| Ahrefs | HubSpot | |
|---|---|---|
| Category | Marketing | Marketing |
| Pricing model | Paid | Freemium |
| Starting price | From $129/mo | From $20/mo |
| Free plan | No | Yes |
| Integrations | 3 | 4 |
Ahrefs pricing
Lite
$129/mo
- Site Explorer
- Keywords Explorer
- 5 projects
Standard
$249/mo
- Content Explorer
- More history
- 20 projects
HubSpot pricing
Free Tools
$0
- CRM
- Forms
- Email marketing
Marketing Starter
$20/mo
- Automation
- Landing pages
- Ads
Ahrefs integrations
- Google Search Console
- Looker Studio
- API
HubSpot integrations
- Gmail
- Slack
- Salesforce
- Zapier
Which should you choose?
If budget is your priority, HubSpot starts lower. Choose Ahrefs if you want seo tools for backlinks and keywords, or HubSpot if you need crm platform for marketing, sales, and service. Review the full pricing and integrations above, then read each tool's profile for the details.