Ahrefs vs Semrush
Ahrefs and Semrush are both marketing — but they differ on pricing, features, and integrations. Both are paid tools. Ahrefs has the lower entry price. They share 1 integration, including Google Search Console.
At a glance
| Ahrefs | Semrush | |
|---|---|---|
| Category | Marketing | Marketing |
| Pricing model | Paid | Paid |
| Starting price | From $129/mo | From $140/mo |
| Free plan | No | No |
| Integrations | 3 | 3 |
Ahrefs pricing
Lite
$129/mo
- Site Explorer
- Keywords Explorer
- 5 projects
Standard
$249/mo
- Content Explorer
- More history
- 20 projects
Semrush pricing
Pro
$140/mo
- Keyword research
- Site audit
- 5 projects
Guru
$250/mo
- Content tools
- Historical data
- 15 projects
Ahrefs integrations
- Google Search Console
- Looker Studio
- API
Semrush integrations
- Google Analytics
- Google Search Console
- WordPress
Which should you choose?
If budget is your priority, Ahrefs starts lower. Choose Ahrefs if you want seo tools for backlinks and keywords, or Semrush if you need all-in-one seo and marketing toolkit. Review the full pricing and integrations above, then read each tool's profile for the details.