Toolibrary

Buffer vs Kit

Buffer and Kit are both marketing — but they differ on pricing, features, and integrations. Both offer a free or freemium plan to get started. Buffer has the lower entry price.

Buffer logo
Buffer
Freemium · from $6/mo

Simple social media scheduling.

Visit Buffer
Kit logo
Kit
Freemium · from $15/mo

Email marketing for creators.

Visit Kit

At a glance

 BufferKit
CategoryMarketingMarketing
Pricing modelFreemiumFreemium
Starting priceFrom $6/moFrom $15/mo
Free planYesYes
Integrations44

Buffer pricing

Free

$0

  • 3 channels
  • Basic publishing
  • Landing page

Essentials

$6/channel/mo

  • Analytics
  • Engagement
  • 1 user

Kit pricing

Newsletter

$0

  • Up to 10,000 subscribers
  • Landing pages

Creator

$15/mo

  • Automations
  • Sequences
  • Integrations

Buffer integrations

  • Instagram
  • LinkedIn
  • X
  • Canva

Kit integrations

  • Shopify
  • WordPress
  • Zapier
  • Stripe

Which should you choose?

If budget is your priority, Buffer starts lower. Choose Buffer if you want simple social media scheduling, or Kit if you need email marketing for creators. Review the full pricing and integrations above, then read each tool's profile for the details.