Buffer vs Klaviyo
Buffer and Klaviyo are both marketing — but they differ on pricing, features, and integrations. Both offer a free or freemium plan to get started. Buffer has the lower entry price.
At a glance
| Buffer | Klaviyo | |
|---|---|---|
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | From $6/mo | From $20/mo |
| Free plan | Yes | Yes |
| Integrations | 4 | 4 |
Buffer pricing
Free
$0
- 3 channels
- Basic publishing
- Landing page
Essentials
$6/channel/mo
- Analytics
- Engagement
- 1 user
Klaviyo pricing
Free
$0
- 250 contacts
- 500 sends
- Email support
$20/mo
- Higher limits
- SMS add-on
- Automations
Buffer integrations
- X
- Canva
Klaviyo integrations
- Shopify
- WooCommerce
- BigCommerce
- Meta
Which should you choose?
If budget is your priority, Buffer starts lower. Choose Buffer if you want simple social media scheduling, or Klaviyo if you need email and sms marketing for e-commerce. Review the full pricing and integrations above, then read each tool's profile for the details.