Buffer vs Mailchimp
Buffer and Mailchimp are both marketing — but they differ on pricing, features, and integrations. Both offer a free or freemium plan to get started. Buffer has the lower entry price. They share 1 integration, including Canva.
At a glance
| Buffer | Mailchimp | |
|---|---|---|
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | From $6/mo | From $13/mo |
| Free plan | Yes | Yes |
| Integrations | 4 | 4 |
Buffer pricing
Free
$0
- 3 channels
- Basic publishing
- Landing page
Essentials
$6/channel/mo
- Analytics
- Engagement
- 1 user
Mailchimp pricing
Free
$0
- 500 contacts
- 1,000 sends/mo
- Basic templates
Essentials
$13/mo
- Custom branding
- A/B testing
- Automations
Buffer integrations
- X
- Canva
Mailchimp integrations
- Shopify
- WooCommerce
- Canva
- Zapier
Which should you choose?
If budget is your priority, Buffer starts lower. Choose Buffer if you want simple social media scheduling, or Mailchimp if you need email marketing and automation platform. Review the full pricing and integrations above, then read each tool's profile for the details.