Hootsuite vs Klaviyo
Hootsuite and Klaviyo are both marketing — but they differ on pricing, features, and integrations. Klaviyo offers a free plan, while Hootsuite is paid-only. Klaviyo has the lower entry price.
At a glance
| Hootsuite | Klaviyo | |
|---|---|---|
| Category | Marketing | Marketing |
| Pricing model | Paid | Freemium |
| Starting price | From $99/mo | From $20/mo |
| Free plan | No | Yes |
| Integrations | 4 | 4 |
Hootsuite pricing
Professional
$99/mo
- 1 user
- 10 accounts
- Unlimited posts
Team
$249/mo
- 3 users
- 20 accounts
- Roles & approvals
Klaviyo pricing
Free
$0
- 250 contacts
- 500 sends
- Email support
$20/mo
- Higher limits
- SMS add-on
- Automations
Hootsuite integrations
- X
- Canva
Klaviyo integrations
- Shopify
- WooCommerce
- BigCommerce
- Meta
Which should you choose?
If budget is your priority, Klaviyo starts lower. Choose Hootsuite if you want schedule and manage social media, or Klaviyo if you need email and sms marketing for e-commerce. Review the full pricing and integrations above, then read each tool's profile for the details.