HubSpot vs Kit
HubSpot and Kit are both marketing — but they differ on pricing, features, and integrations. Both offer a free or freemium plan to get started. Kit has the lower entry price. They share 1 integration, including Zapier.
At a glance
| HubSpot | Kit | |
|---|---|---|
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | From $20/mo | From $15/mo |
| Free plan | Yes | Yes |
| Integrations | 4 | 4 |
HubSpot pricing
Free Tools
$0
- CRM
- Forms
- Email marketing
Marketing Starter
$20/mo
- Automation
- Landing pages
- Ads
Kit pricing
Newsletter
$0
- Up to 10,000 subscribers
- Landing pages
Creator
$15/mo
- Automations
- Sequences
- Integrations
HubSpot integrations
- Gmail
- Slack
- Salesforce
- Zapier
Kit integrations
- Shopify
- WordPress
- Zapier
- Stripe
Which should you choose?
If budget is your priority, Kit starts lower. Choose HubSpot if you want crm platform for marketing, sales, and service, or Kit if you need email marketing for creators. Review the full pricing and integrations above, then read each tool's profile for the details.