HubSpot vs Klaviyo
HubSpot and Klaviyo are both marketing — but they differ on pricing, features, and integrations. Both offer a free or freemium plan to get started. Their entry prices are comparable.
At a glance
| HubSpot | Klaviyo | |
|---|---|---|
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | From $20/mo | From $20/mo |
| Free plan | Yes | Yes |
| Integrations | 4 | 4 |
HubSpot pricing
Free Tools
$0
- CRM
- Forms
- Email marketing
Marketing Starter
$20/mo
- Automation
- Landing pages
- Ads
Klaviyo pricing
Free
$0
- 250 contacts
- 500 sends
- Email support
$20/mo
- Higher limits
- SMS add-on
- Automations
HubSpot integrations
- Gmail
- Slack
- Salesforce
- Zapier
Klaviyo integrations
- Shopify
- WooCommerce
- BigCommerce
- Meta
Which should you choose?
Choose HubSpot if you want crm platform for marketing, sales, and service, or Klaviyo if you need email and sms marketing for e-commerce. Review the full pricing and integrations above, then read each tool's profile for the details.