HubSpot vs Mailchimp
HubSpot and Mailchimp are both marketing — but they differ on pricing, features, and integrations. Both offer a free or freemium plan to get started. Mailchimp has the lower entry price. They share 1 integration, including Zapier.
At a glance
| HubSpot | Mailchimp | |
|---|---|---|
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | From $20/mo | From $13/mo |
| Free plan | Yes | Yes |
| Integrations | 4 | 4 |
HubSpot pricing
Free Tools
$0
- CRM
- Forms
- Email marketing
Marketing Starter
$20/mo
- Automation
- Landing pages
- Ads
Mailchimp pricing
Free
$0
- 500 contacts
- 1,000 sends/mo
- Basic templates
Essentials
$13/mo
- Custom branding
- A/B testing
- Automations
HubSpot integrations
- Gmail
- Slack
- Salesforce
- Zapier
Mailchimp integrations
- Shopify
- WooCommerce
- Canva
- Zapier
Which should you choose?
If budget is your priority, Mailchimp starts lower. Choose HubSpot if you want crm platform for marketing, sales, and service, or Mailchimp if you need email marketing and automation platform. Review the full pricing and integrations above, then read each tool's profile for the details.