HubSpot vs Semrush
HubSpot and Semrush are both marketing — but they differ on pricing, features, and integrations. HubSpot offers a free plan, while Semrush is paid-only. HubSpot has the lower entry price.
At a glance
| HubSpot | Semrush | |
|---|---|---|
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | From $20/mo | From $140/mo |
| Free plan | Yes | No |
| Integrations | 4 | 3 |
HubSpot pricing
Free Tools
$0
- CRM
- Forms
- Email marketing
Marketing Starter
$20/mo
- Automation
- Landing pages
- Ads
Semrush pricing
Pro
$140/mo
- Keyword research
- Site audit
- 5 projects
Guru
$250/mo
- Content tools
- Historical data
- 15 projects
HubSpot integrations
- Gmail
- Slack
- Salesforce
- Zapier
Semrush integrations
- Google Analytics
- Google Search Console
- WordPress
Which should you choose?
If budget is your priority, HubSpot starts lower. Choose HubSpot if you want crm platform for marketing, sales, and service, or Semrush if you need all-in-one seo and marketing toolkit. Review the full pricing and integrations above, then read each tool's profile for the details.