Toolibrary

Kit vs Klaviyo

Kit and Klaviyo are both marketing — but they differ on pricing, features, and integrations. Both offer a free or freemium plan to get started. Kit has the lower entry price. They share 1 integration, including Shopify.

Kit logo
Kit
Freemium · from $15/mo

Email marketing for creators.

Visit Kit
Klaviyo logo
Klaviyo
Freemium · from $20/mo

Email and SMS marketing for e-commerce.

Visit Klaviyo

At a glance

 KitKlaviyo
CategoryMarketingMarketing
Pricing modelFreemiumFreemium
Starting priceFrom $15/moFrom $20/mo
Free planYesYes
Integrations44

Kit pricing

Newsletter

$0

  • Up to 10,000 subscribers
  • Landing pages

Creator

$15/mo

  • Automations
  • Sequences
  • Integrations

Klaviyo pricing

Free

$0

  • 250 contacts
  • 500 sends
  • Email support

Email

$20/mo

  • Higher limits
  • SMS add-on
  • Automations

Kit integrations

  • Shopify
  • WordPress
  • Zapier
  • Stripe

Klaviyo integrations

  • Shopify
  • WooCommerce
  • BigCommerce
  • Meta

Which should you choose?

If budget is your priority, Kit starts lower. Choose Kit if you want email marketing for creators, or Klaviyo if you need email and sms marketing for e-commerce. Review the full pricing and integrations above, then read each tool's profile for the details.