Kit vs Mailchimp
Kit and Mailchimp are both marketing — but they differ on pricing, features, and integrations. Both offer a free or freemium plan to get started. Mailchimp has the lower entry price. They share 2 integrations, including Shopify, Zapier.
At a glance
| Kit | Mailchimp | |
|---|---|---|
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | From $15/mo | From $13/mo |
| Free plan | Yes | Yes |
| Integrations | 4 | 4 |
Kit pricing
Newsletter
$0
- Up to 10,000 subscribers
- Landing pages
Creator
$15/mo
- Automations
- Sequences
- Integrations
Mailchimp pricing
Free
$0
- 500 contacts
- 1,000 sends/mo
- Basic templates
Essentials
$13/mo
- Custom branding
- A/B testing
- Automations
Kit integrations
- Shopify
- WordPress
- Zapier
- Stripe
Mailchimp integrations
- Shopify
- WooCommerce
- Canva
- Zapier
Which should you choose?
If budget is your priority, Mailchimp starts lower. Choose Kit if you want email marketing for creators, or Mailchimp if you need email marketing and automation platform. Review the full pricing and integrations above, then read each tool's profile for the details.