Klaviyo vs Mailchimp
Klaviyo and Mailchimp are both marketing — but they differ on pricing, features, and integrations. Both offer a free or freemium plan to get started. Mailchimp has the lower entry price. They share 2 integrations, including Shopify, WooCommerce.
At a glance
| Klaviyo | Mailchimp | |
|---|---|---|
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | From $20/mo | From $13/mo |
| Free plan | Yes | Yes |
| Integrations | 4 | 4 |
Klaviyo pricing
Free
$0
- 250 contacts
- 500 sends
- Email support
$20/mo
- Higher limits
- SMS add-on
- Automations
Mailchimp pricing
Free
$0
- 500 contacts
- 1,000 sends/mo
- Basic templates
Essentials
$13/mo
- Custom branding
- A/B testing
- Automations
Klaviyo integrations
- Shopify
- WooCommerce
- BigCommerce
- Meta
Mailchimp integrations
- Shopify
- WooCommerce
- Canva
- Zapier
Which should you choose?
If budget is your priority, Mailchimp starts lower. Choose Klaviyo if you want email and sms marketing for e-commerce, or Mailchimp if you need email marketing and automation platform. Review the full pricing and integrations above, then read each tool's profile for the details.