Toolibrary

Mailchimp vs Semrush

Mailchimp and Semrush are both marketing — but they differ on pricing, features, and integrations. Mailchimp offers a free plan, while Semrush is paid-only. Mailchimp has the lower entry price.

Mailchimp logo
Mailchimp
Freemium · from $13/mo

Email marketing and automation platform.

Visit Mailchimp
Semrush logo
Semrush
Paid · from $140/mo

All-in-one SEO and marketing toolkit.

Visit Semrush

At a glance

 MailchimpSemrush
CategoryMarketingMarketing
Pricing modelFreemiumPaid
Starting priceFrom $13/moFrom $140/mo
Free planYesNo
Integrations43

Mailchimp pricing

Free

$0

  • 500 contacts
  • 1,000 sends/mo
  • Basic templates

Essentials

$13/mo

  • Custom branding
  • A/B testing
  • Automations

Semrush pricing

Pro

$140/mo

  • Keyword research
  • Site audit
  • 5 projects

Guru

$250/mo

  • Content tools
  • Historical data
  • 15 projects

Mailchimp integrations

  • Shopify
  • WooCommerce
  • Canva
  • Zapier

Semrush integrations

  • Google Analytics
  • Google Search Console
  • WordPress

Which should you choose?

If budget is your priority, Mailchimp starts lower. Choose Mailchimp if you want email marketing and automation platform, or Semrush if you need all-in-one seo and marketing toolkit. Review the full pricing and integrations above, then read each tool's profile for the details.